Technology
Zoho launches Arattai business messaging for firms
The Hindu BusinessLine··2 Oct
Zoho rolled out Arattai-for-Business so organisations can message customers and staff inside its Arattai app. It also launched the Arattai Business Platform to connect business software and automation to Arattai. Chief Scientist Sridhar Vembu said the platform is free for government and public services such as Railways. Healthcare and education get 1 million free messages a month.
Prism
What It Means For You
- Businesses can download Arattai-for-Business, which Zoho says is built for Indian firms.
- Commercial rates for private companies have not been announced yet.
- The move follows Meta's October 1 shift to charge for some WhatsApp Business utility messages.
What's Happening
- Vembu announced the launch on Thursday, October 2.
- Zoho is building government integrations but has not given a public timeline.
- The consumer Arattai app had earlier ranked high in Indian app stores as a WhatsApp alternative.
What Zoho Is Pitching
- Zoho positions Arattai as an Indian sovereign messaging option versus global apps.
- The business app offers end-to-end encrypted messaging and synced chats, the company says.
- The product first appeared on the Google Play Store last month before Thursday's launch.
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