Technology
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iPhone 18 lineup expected with price increases this fall
Mashable··4 Aug
Apple is expected to launch the iPhone 18 Pro, iPhone 18 Pro Max and a first ever foldable iPhone Ultra in September this year. The standard iPhone 18, cheaper 18e and next generation iPhone Air are rumoured to follow separately in March 2027. Industry reports suggest starting prices could rise due to higher memory chip costs across the smartphone sector.
Prism
What It Means For You
- Anyone planning to buy an iPhone this year may want to compare iPhone 17 deals before September price hikes take effect.
- Buyers wanting the first foldable iPhone should expect the Ultra alongside Pro models at launch, not with the base iPhone 18.
- Fans of Siri upgrades can test many AI features early by installing the iOS 27 beta on supported devices.
What's Happening
- Apple is expected to unveil the iPhone 18 Pro, Pro Max and its first foldable iPhone Ultra in September.
- The standard iPhone 18, 18e and iPhone Air are rumoured to launch separately in March 2027.
- Reports point to price increases tied to a global RAM shortage driven by AI industry demand for memory chips.
RAM Shortage Squeezes Every Smartphone Maker This Year
- New Apple CEO John Ternus takes over from September 1, timing his first product launch around the iPhone 18 unveiling.
- Leakers report the iPhone 18 Pro colour lineup may include silver, dark gray, light blue and a new dark cherry shade.
- The iPhone 18 Pro Max is rumoured to be slightly thicker and heavier due to a larger battery inside.
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