Technology
Archived — This article has been archived. The information may be outdated.
McKinsey finds generative AI trust below 40 percent
The Hindu BusinessLine··30 Aug
McKinsey research discussed on The McKinsey Podcast found trust in generative AI below 40 percent. Shoppers still use it for product advice. Danielle Bozarth said skepticism is high for algorithm-driven channels, especially generative AI. Clarisse Magnin said consumers weigh durability, usefulness, repairability and resale value, not only upfront price. Use is strongest in travel, beauty and fashion.
Prism
What It Means For You
- Shoppers who ask chatbots for product picks are using a channel McKinsey says fewer than 40 percent trust.
- Brands see little direct citation of their own websites inside AI answers.
- Travel, beauty and fashion sellers face pressure to structure product data for AI tools.
What's Happening
- Bozarth said younger buyers also trust family and friend tips less than before.
- McKinsey listed four trends: tech-led purchase paths, health focus, experience spending and resourceful buyers.
- Magnin said value has to be designed into products from the start, not added later via promotions.
What Shoppers And Brands See
- The findings aired on The McKinsey Podcast rather than as a standalone India survey.
- BusinessLine carried the readout on August 30.
- Generative engine optimisation was flagged when brand sites rarely appear in AI replies.
all-news
