Technology
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Prime music benefits shift toward paid upgrade
Gadgets 360··2 Jun
The Unlimited tier offers more than 100 million songs and podcasts, ad-free streaming, HD and Ultra HD audio, Spatial Audio, Dolby Atmos and offline listening. Amazon also plans a free, ad-supported Music tier in India. The change mirrors Prime Video's ad strategy, where users pay extra for an ad-free experience beyond Prime membership. Prime bundle expectations are shifting.
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