Technology
Indian millennials lead AI shopping use at 84 percent
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Millennials lead AI shopping use in India at 84 percent, ahead of Gen Z at 74 percent, McKinsey reported. The June 2026 survey put Gen X at 74 percent and baby boomers at 56 percent. India ranked second of 11 markets at 76 percent overall, behind China's 80 percent. Among Indian AI shoppers, 87 percent trusted AI chat tools.
Prism
What It Means For You
- Indian shoppers use AI tools to search products, compare options and decide purchases at above-global rates.
- Trust in AI chat and search among Indian users was 87 percent versus a 73 percent global average.
- Baby-boomer adoption in India was flagged as indicative because it rested on fewer than 100 respondents.
What's Happening
- Globally, millennials and Gen Z recorded 63 percent and 62 percent AI shopping adoption.
- McKinsey said Gen Zers tend to be more skeptical of AI on average despite high usage.
- The survey covered about 21,000 consumers across 11 markets including India, China, the US and the UK.
Where India Sits Globally
- The global average for AI shopping adoption was 53 percent in the survey.
- India's millennial rate exceeded Gen Z by 10 percentage points.
- McKinsey said countries with the highest AI adoption see the trend across generations.
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