Technology
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Apple to raise prices as AI boom pushes up memory chip costs
BBC··19 Jun
BBC reported that Tim Cook told the Wall Street Journal that price increases are unavoidable as memory chip costs have become unsustainable, with Ram prices more than doubling since October 2025 amid surging AI demand.
Prism
What It Means For You
- iPhones and other Apple devices may cost more soon.
- AI demand is driving up chip prices across the industry.
- Sony and Nintendo have also raised console prices.
What's Happening
- Cook said Apple can no longer shield customers from increases.
- iPhone 18 may cost up to $150 more than iPhone 17.
- Trump announced an Apple-Intel chip partnership.
Industry Context
- iPhone 17 sales grew 17% in Q1 2026 helped by China demand.
- TSMC has not ruled out its own price increases.
- Samsung expects memory chip shortages to persist.
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