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Apple TV monthly price rises to $14.99 in the US
Livemint··29 Aug
Apple raised US Apple TV prices from 28 August. The monthly plan now costs $14.99, up from $12.99, and the annual plan rose to $119 from $99. Existing subscribers get about one month notice before the new price. This is the fourth Apple TV price increase in four years since its $4.99 launch in 2019.
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What It Means For You
- US Apple TV subscribers will see monthly bills rise to $14.99 after a one-month notice period.
- Apple One individual tier subscribers face a rise from $19.95 to $21.95 per month.
- Apple TV remains among major premium streamers without an ad-supported subscription tier.
What's Happening
- Apple TV now carries more than 300 original television shows and films.
- Netflix, HBO Max, Disney+ and YouTube Premium have all raised prices in the past two years.
- ESPN is due to raise its streaming prices from 17 September.
Apple TV's Price History
- The latest rise puts Apple TV at three times its original $4.99 monthly price from 2019.
- Apple's catalogue includes Ted Lasso, Severance, Shrinking and Pluribus.
- NBCUniversal's Peacock increased its rates earlier in August.
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