Technology
Audi India weighs local EV build to double luxury share
Business Standard··6d ago
Audi India Brand Director Balbir Singh Dhillon said the firm is weighing a locally made battery electric vehicle, with a decision expected soon. It aims to raise luxury-segment share from about 8 percent to 15-16 percent in three to five years. Named levers were customer focus, new products and network expansion in tier-II and tier-III cities.
Prism
What It Means For You
- A local BEV decision is expected within a couple of months, Dhillon told PTI.
- Dealership growth next year is planned mainly in tier-II and tier-III cities and new towns.
- A proposed India-EU free trade deal could lower duties on imported test models, he said.
What's Happening
- Dhillon said core portfolio manufacturing would stay local while imports widen the range.
- FTA access could open about 95 percent of markets on both sides for the wider auto industry.
- Some existing Audi facilities may be converted into new-car showrooms.
The Share Target Audi Named
- Current luxury-segment share was described as around 8 percent.
- The doubling target is 15-16 percent over the next three to five years.
- Network expansion, new products and customer centricity were listed as the three levers.
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