Business
Kay Beauty crosses ₹350 crore in gross merchandise value
Livemint·
Kay Beauty crossed ₹350 crore in gross merchandise value, Livemint reported, as Katrina Kaif's Nykaa-backed brand expands overseas. Nykaa's November 2025 call ranked it among the top five makeup brands on its platform. It marked one UK retail year at Space NK's Oxford Circus store in 2026. Products there retail from about £6 to £20.
Prism
What It Means For You
- Indian shoppers on Nykaa see Kay Beauty among top makeup brands by sales volume.
- British buyers can find Kay Beauty at Space NK stores and online after the 2026 anniversary events.
- Complexion and lip products priced around £6 to £20 sit in Space NK's premium beauty aisles.
What's Happening
- Kay Beauty launched in India in 2019 as a co-founded venture with Nykaa.
- GMV measures merchandise sold and differs from a company's equity valuation.
- Katrina Kaif appeared at Space NK's flagship Oxford Circus store for the UK anniversary.
Nykaa GMV Milestone
- Vogue reported Space NK saw potential beyond South Asian consumers for the brand.
- Kaif told Vogue her film makeup experience shaped long-wear and shade-range goals.
- The tagline "It's Kay to Be You" reflects the brand's individuality positioning.
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