Business
Amazon Great Indian Festival reports 100 percent order growth
Business Standard··3d ago
Amazon said the Great Indian Festival 2026 opened with 100 percent year-on-year growth in products ordered. The sale opened at midnight on October 8. Customers from every pin code placed orders early. In over 120 Amazon Now cities, one in two products arrived within minutes. Premium Android smartphone sales rose 70 percent year-on-year in early trends.
Prism
What It Means For You
- Shoppers nationwide saw midnight deals across phones, fashion and home categories.
- One in two customers used EMI and one in three units earned cashback, Amazon said.
- Prime members saved more than 100 percent versus last year on Prime-only offers.
What's Happening
- Amazon called October 8 its most-shopped opening day for the festival.
- Vice-president Saurabh Srivastava cited record demand from metros to small towns.
- MacBook Neo sales were 65 times higher than on a regular day in early data.
AGIF opening day sales
- 55-inch-and-above TVs made up 65 percent of television units sold in 12 hours.
- Fashion sales hit seven times a regular day, with shoes at seven pairs a second.
- Business Standard and businessline corroborated the 100 percent volume figure.
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