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Snap launches Specs AR glasses in post-smartphone bet
The Hindu··17 Jun
The Hindu reported that Snap launched its Specs augmented reality glasses at the Augmented World Expo in California. The company says they are the first standalone AR glasses aimed at the general public.
Prism
What It Means For You
- Standalone AR glasses are moving closer to consumer availability but remain expensive.
- Privacy, battery life and useful apps will determine adoption.
- Snap is betting that computing shifts from phones into the physical world.
What's Happening
- Snap unveiled Specs at Augmented World Expo.
- Reservations opened at $2,195.
- Sales begin in the US, UK and France in the fall.
Market Context
- Meta dominates smart glasses with Ray-Ban models but loses billions in the category.
- Apple's Vision Pro launched at $3,499 and struggled with sales.
- Activist investor Irenic has reportedly demanded Snap sell or shut the Specs operation.
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