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BCCI names Muthoot Fincorp title sponsor till 2028
Livemint··2d ago
The BCCI has named Muthoot Fincorp title sponsor for Indian cricket through March 31, 2028, starting with the upcoming West Indies ODI series. A Cricbuzz report put the base price at Rs 4.85 crore per match, above IDFC First Bank's Rs 4.3 crore. Neither party has formally announced the deal. Campa, SBI Life and ChatGPT remain associate partners.
Prism
What It Means For You
- Home internationals in India will carry Blue Muthoot title branding through March 2028 if the reported deal holds.
- IDFC First Bank exits as outgoing title sponsor at a lower per-match rate.
- Associate partners Campa, SBI Life and ChatGPT stay on the same commercial cycle.
What's Happening
- The Kochi-based Muthoot group would cover international and domestic matches in India.
- Negotiations also involved Google Gemini, IDFC First Bank, Spinny and SBI Life.
- Hindustan Times said the package may cover about 35 home internationals across formats.
What the deal covers
- Associate partnerships announced on September 8 total over Rs 130 crore, up 44 percent on the prior cycle.
- The West Indies ODI series opens the new home commercial window later this month.
- BCCI has not issued a formal title-sponsor statement matching the Cricbuzz figures.
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