Technology
Google tests Flipkart Buy button in Gemini
The Indian Express··18h ago
Google is testing a Flipkart Buy button inside Gemini and AI Mode in Google Search for some users in India, TechCrunch reported. Selecting Buy opens a Flipkart-branded checkout flow inside the AI interface. The trial covers a small catalogue of smartphones, electronics and mobile accessories. A wider rollout is aimed for October, ahead of India's festive shopping season.
Prism
What It Means For You
- Some Indian users may see Flipkart product listings with a Buy control inside Gemini or Search AI Mode.
- Checkout stays inside the AI chat window during the test, according to the report.
- Google pointed to a possible wider October rollout timed for the festive season.
What's Happening
- The feature is part of early testing and is limited to a small product catalogue.
- A Google spokesperson said the company is always testing new features and had no further details.
- Rivals such as OpenAI and Meta are also adding shopping tools inside AI products.
Where shopping meets AI platforms
- Amazon recently blocked Meta's Muse agent from its shopping site, citing privacy and security risks.
- YouTube said over 450 million users in India search for shopping-related content on the platform.
- YouTube also said Indian shopping-related watch time was up 55 percent year over year.
all-news
