Business
India’s direct-selling industry reaches Rs 23,522 crore, report says
The Hindu BusinessLine··12h ago
India’s direct-selling industry reached Rs 23,522 crore in the financial year ended March 2025, a report released on Monday said. The Association of Direct Selling Entities of India prepared it. The sector has 91 lakh active direct sellers, of whom 47 percent are women. The report projects the industry will cross Rs 25,000 crore by the next fiscal year.
Prism
What It Means For You
- Wellness, personal care and cosmetics accounted for more than 86 percent of industry sales, reflecting products used regularly by households.
- The report identified the Consumer Protection (Direct Selling) Rules, 2021, as an important step towards formalising the industry and establishing clearer operating standards.
- More than 32 percent of active sellers reported consistent month-on-month income from direct selling, the report found.
What's Happening
- Women account for nearly 43 lakh of the industry’s active sellers. About 69 percent of active sellers are aged between 25 and 44.
- Northern India was the largest regional market with a 26.8 percent share, followed by western India at 24.5 percent.
- The industry grew at a compound annual rate of 7 percent, according to the report.
How The Estimate Was Built
- The report was prepared by the Association of Direct Selling Entities of India, or ADSEI, with research partner Kantar. ADSEI was established in 2021.
- The estimates used company information, financial and operational data, stakeholder interviews and a survey of direct sellers, and were assessed against business-as-usual, optimistic and pessimistic scenarios.
- India ranks 11th among the world’s 15 largest direct-selling markets, the report said.
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