Business
Swiss watch exports to India rise 28.5% this year
Livemint·
Swiss watch exports to India rose 28.5 percent year-on-year to 266.4 million Swiss francs in January-September 2026. That equals about Rs 3,050 crore, the Swiss Watch Industry federation said. India moved to 14th among the 30 largest export markets from 20th in 2025. Four limited editions debuted in India last week from Rs 5.76 lakh to Rs 4.25 crore.
Prism
What It Means For You
- India-specific dial motifs and language designs are arriving as limited runs aimed at collectors.
- Under the India-EFTA pact, customs duty on qualifying Swiss-origin luxury watches fell to 15.71 percent from 18.9 percent in October 2025.
- Those tariffs are scheduled to phase to zero by January 2031 while 18 percent IGST still applies.
What's Happening
- TAG Heuer's Rs 5.76 lakh Carrera puts 24 Indian languages on the dial.
- A Jacob rose-gold Ram Temple piece is priced at Rs 4.25 crore with only three to be made worldwide.
- Franck Muller listed a 108-piece Ram Lalla Vanguard, and Breitling a 59-piece Superocean Heritage B31, both with Kapoor Watch Co.
Why Brands Are Localising Dials
- Ashok Goel of Luxury Time Limited said special editions are a way to stand out as more brands enter India.
- Export values are not the same as retail sales in India, the report notes, but absolute growth is rising.
- Demand weakness in some established markets is cited alongside India's climb in the export ranking.
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