Entertainment
Mrunal Thakur says OTT can redefine film success
Hindustan Times··3d ago
Actor Mrunal Thakur said a film’s success cannot be measured by theatrical run alone, citing appreciation for Pooja Meri Jaan on OTT. She pointed to Laapataa Ladies finding renewed attention after digital release. Fans told her they regretted missing Dacoit in theatres. She said she does not want negative feedback from people without a display picture.
Prism
What It Means For You
- Thakur argued medium matters less than story, subject, characters and the director’s point of view.
- She said some films that miss box-office targets later draw noise on social platforms after OTT release.
- Viewers sent handwritten letters to her home about Pooja Meri Jaan’s portrayal of one-sided relationships.
What's Happening
- Thakur is promoting Pooja Meri Jaan while discussing weaker theatrical returns for several of her films this year.
- She recalled audience apologies for skipping Dacoit on the big screen.
- Hindustan Times published the interview comments on feedback, marketing and audience choice.
Why She Points To Digital Second Lives
- Laapataa Ladies is her example of a title that found wider praise after moving from theatres to OTT.
- She linked marketing choices to how audiences decide what to watch in cinemas.
- The remarks frame theatrical collection as one measure among others, not the only scorecard.
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