Technology
Qualcomm exec says industry hunts right laptop prices
The Indian Express··1d ago
Qualcomm's Kedar Kondap said laptop makers are hunting the right prices as memory shortages lift costs. At the Snapdragon Summit in Maui, he said pricing depends on when OEMs bought memory. AI demand made DRAM and NAND scarce. Some brands launch laptops with just 8 GB of RAM. HP, Acer, Asus and Lenovo plan Snapdragon C models.
Prism
What It Means For You
- Budget laptop buyers in India face higher prices as memory becomes the costliest component.
- Some brands are cutting RAM to 8 GB while still raising sticker prices.
- Kondap said Snapdragon C laptop launches in India are imminent.
What's Happening
- Kondap is Senior Vice President and General Manager of Compute and Gaming at Qualcomm Technologies.
- He said OEMs may switch displays from OLED to LCD to balance prices.
- Qualcomm announced new Surface Pro and Surface Laptop models with Snapdragon X2 Elite chips.
What RAMageddon means
- The shortage is tied to AI data centre expansion consuming memory chips.
- Apple, Dell and others have already raised laptop prices in India.
- More companies are launching laptops priced at Rs 80,000 and above.
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