Technology
Google ads may use Drive Gmail Photos AI data
The Indian Express·
Google updated its privacy policy on October 16 to say users who opt into personalised AI features can see ads based on that personal data. Earlier wording said Drive, Gmail or Photos data would not serve personalised ads. The new line allows use when users make that data available to other Google services that support personalised ads.
Prism
What It Means For You
- Users who connect Drive, Gmail or Photos to Personal Intelligence may see ads shaped by that content.
- Advertisers still cannot access Drive, Gmail, Photos files or names and email addresses, the report said.
- Google says it still avoids ads on sensitive topics such as race, religion or health.
What's Happening
- Personal Intelligence lets AI tools read connected inboxes or photo libraries for more tailored replies.
- Android Authority first spotted the privacy policy change, The Indian Express reported.
- Google's example says a mountain bikes search can lead to sports equipment ads on YouTube.
What still stays off limits
- The update clarifies an exception to the earlier no-ads-from-Drive-Gmail-Photos promise.
- Search or Gemini Apps may process allowed data to personalise content, including ads, the policy says.
- The change sits alongside wider industry use of user data for AI products.
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