Business
HUL prices Horlicks Protein sachets at about Rs 83
Livemint··3 Oct
HUL launched Horlicks Protein with fermented yeast protein as whey costs rise. Rajneet Kohli said sachets cost about Rs 83 and ready-to-drink shakes Rs 120. About 3 percent of households buy protein products, he estimated. India's market was Rs 7,461 crore in 2024 and may reach Rs 13,186 crore by 2033 at 6.6 percent growth, per IBEF.
Prism
What It Means For You
- Lower-priced sachets and yeast-based powders aim to reach households that do not buy gym supplements, potentially widening everyday protein options on retail shelves.
- Lower-priced sachets and yeast-based powders aim to reach households that do not buy gym supplements, potentially widening everyday protein options on retail shelves.
- Lower-priced sachets and yeast-based powders aim to reach households that do not buy gym supplements, potentially widening everyday protein options on retail shelves.
What's Happening
- Industry executives said whey protein powder now costs more than Rs 4,500 a kg, up from around Rs 1,000 in 2023.
- Supplement-grade whey concentrate climbed from about Rs 4.5 lakh a tonne in mid-2023 to nearly Rs 30 lakh a tonne.
- Marico's Cosmix and other brands are also exploring fermented yeast protein.
Whey concentrate price surge
- Average daily protein intake remains at 47g per person, below the ICMR-recommended 60g, the report noted.
- Average daily protein intake remains at 47g per person, below the ICMR-recommended 60g, the report noted.
- Average daily protein intake remains at 47g per person, below the ICMR-recommended 60g, the report noted.
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