Technology
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Indian brands allocate lakhs yearly for AI search visibility
Moneycontrol··5 Jul
Moneycontrol reported on July 4 that brands are shifting from traditional SEO to Generative Engine Optimisation to appear in ChatGPT, Gemini and Perplexity answers. ASICS India began GEO work in early 2025. Jio BlackRock recorded a 58 percent visibility increase in four months. Indian mid-market brands spend roughly Rs 8 lakh to Rs 35 lakh annually on dedicated mandates.
Prism
What It Means For You
- Indian mid-market brands reportedly spend Rs 8 lakh to Rs 35 lakh annually on answer-engine optimisation mandates.
- GEO agency fees run 1.8 to 3 times traditional SEO because AI citation patterns change frequently.
- Consumers using ChatGPT and Gemini for recommendations may never visit brand websites listed on Google.
What's Happening
- Moneycontrol reported brands competing to appear in ChatGPT, Gemini, Claude and Perplexity answers.
- ASICS India and Jio BlackRock cited measurable visibility gains after structured GEO work in 2025.
- AdLift pegs India's GEO market at roughly Rs 42 to 85 crore in 2026, under 2 percent of SEO spend.
Search Beyond Google
- Generative Engine Optimisation targets AI citations through schema markup, FAQ blocks and trusted publisher mentions.
- Global GEO services market was worth $886 million in 2024 and is projected to reach $7.3 billion by 2031.
- AdLift cited Similarweb data showing ChatGPT referrals convert at 7.1 percent, second only to paid search.
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