Technology
Casio India MD cites shift from smartwatches to G-Shock
The Indian Express·
Casio India Managing Director Takuto Kimura said younger buyers in India are moving from smartwatches toward G-Shock and analogue options. He spoke as Casio launched the G-Shock 2500 series in India. Prices range from Rs 9,995 to Rs 26,995. The analogue range has no screens or Bluetooth. Kimura said models priced between Rs 8,000 and Rs 20,000 sell well.
Prism
What It Means For You
- The G-Shock 2500 series launched globally and in India on the same Thursday.
- India prices for the nine-watch collection run from Rs 9,995 to Rs 26,995.
- The models use Casio's 5757 quartz module with a dual-purpose date and stopwatch display.
What's Happening
- Kimura said young consumers treat watches as style expressions tied to culture, music, sports and art.
- He said buyers still value brand and product quality, not only affordability.
- The 2500 series is fully analogue, with a two-handed central display, seconds subdial and date window.
What the 2500 series changes
- Casio briefly leaked the watch in Japan, and enthusiasts nicknamed it the CasioNaut.
- The design echoes the GA-2100 CasiOak while dropping the digital face for a compact analogue dial.
- Kimura said the DNA of toughness remains while the profile targets casual and semi-formal wear.
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