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Walmart flags Q3 sales hit from Flipkart sale shift
Moneycontrol··22 Aug
Walmart said the shift in timing of Flipkart's Big Billion Days sale to the fourth quarter will create a headwind of over 100 basis points to third-quarter sales growth, with a similar boost expected in the fourth quarter. Walmart's international business grew 7.9 percent in the second quarter, led by China and India, while advertising revenue rose 38 percent.
Prism
What It Means For You
- Online shoppers can expect Flipkart's Big Billion Days to run later this year, reportedly from around September 22 to October 2, shifting when festive deals appear.
- Sellers and small businesses on Flipkart should plan inventory and marketing around this shifted sale window rather than the usual earlier timing.
- Investors tracking Walmart-linked Indian e-commerce get a clearer read on how one sale event can move quarterly numbers for a global retailer.
What's Happening
- Walmart's chief financial officer John David Rainey said the company expects overall enterprise sales growth of 3 to 3.75 percent in the third quarter.
- Walmart's e-commerce mix for its international business has reached 30 percent, with strong growth again this quarter in China, India and Canada.
- Flipkart Ads was cited as a major contributor to Walmart's global advertising business, alongside Walmart Connect in the United States.
Walmart's Growing Stake in India's E-Commerce Market
- Walmart acquired a 77 percent controlling stake in Flipkart in 2018 for 16 billion dollars and now owns more than 80 percent of the company.
- Last year, in November 2025, the earlier timing of Big Billion Days had instead benefited Walmart's third-quarter international sales growth.
- Big Billion Days remains one of India's largest festive-season shopping events, competing directly with Amazon's parallel sale periods.
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