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Cabinet reviews ministers social media report cards
NDTV··20 Aug
At the Union Cabinet meeting on 19 August 2026, ministers received individual social media report cards for 1 May to 15 August. The window overlapped the NEET protests. Rankings used average daily posts, total and per-post engagement, likes and follower counts on Instagram, X, Facebook and, in some accounts, LinkedIn. Prime Minister Narendra Modi placed first.
Prism
What It Means For You
- If you follow ministers online, the internal card measured how often they posted and how much interaction each post drew, not only how many followers they have.
- Students may see Union ministers on campus under a programme coordinated by the Education and Youth Affairs ministries after this review.
- The May-August window is the same stretch as the NEET protests, which sources said was why youth platforms were part of the audit.
What's Happening
- Each minister was handed a personal sheet and an overall ranking so they could compare performance.
- Modi had earlier asked colleagues whether they were active on Instagram and what traction their content received among young users.
- The Tribune reported a line that every minister visit one university a day; the Economic Times described a day-long university visit programme.
What The Digital Audit Sat Beside
- The same Cabinet exercise sits next to an earlier internal report-card round for newly elected MPs and recent NDA entrants, including legislators from the Trinamool rebel faction and Shiv Sena.
- Finance Minister Nirmala Sitharaman's recent Vande Bharat journey and student interaction was cited as an example of offline outreach.
- Cross-party comparison sheets also listed Asaduddin Owaisi, Raghav Chadha and Kangana Ranaut among other high-visibility accounts, according to one briefing.
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