Technology
Apple sets Pro and tell event for October 28
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Apple has set a Los Angeles event on October 28 under the tagline Pro and tell. Marketing chief Greg Joswiak teased it on X on October 19. Reports say Apple may show a MacBook Pro, iMac and iPad mini. Business Standard said the event begins at 10 am PT, or 10:30 pm IST. Apple has not announced specs or pricing.
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What It Means For You
- Buyers watching Mac and iPad refresh cycles now have a fixed October 28 announcement date.
- MacRumors said pre-orders could open on October 28, though Apple has not confirmed that timeline.
- This is Apple's second event this month after the Welcome home session covering HomeView and related devices.
What's Happening
- Invitations use the title Pro and tell for a Los Angeles gathering on October 28.
- Joswiak wrote that he cannot wait to pro and tell next week.
- Coverage lists OLED touchscreen MacBook Pro rumours alongside M6 iMac and iPad mini speculation.
What Is Confirmed Versus Rumoured
- Apple has announced the event date and format, not the product lineup.
- Melius Research analyst Ben Reitzes told CNBC he expects new Macs, possibly including a touchscreen laptop.
- Earlier this month Apple's Welcome home event covered the HomeView smart display, HomePod mini 2 and Apple TV 4K.
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