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Over 1 crore youth take anti-drug pledge nationwide
ThePrint··3 Aug
Prime Minister Narendra Modi launched the 'Nasha Mukt Yuva for Viksit Bharat' campaign on August 2, addressing youth through video conferencing as more than one crore young people across over 25,000 locations, including an event at Jaypee University in Solan, simultaneously took a pledge against drug abuse as part of the new 100-week nationwide movement.
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What It Means For You
- Students and youth volunteers across India, including those at Solan's Jaypee University, are now part of a documented 100-week national movement against drug abuse.
- Families concerned about substance abuse among young people gain a nationwide framework they can plug into through local Mera Yuva Bharat chapters.
- Educational institutions can look to the Solan event as a model for how universities are being asked to participate in this campaign.
What's Happening
- Prime Minister Modi launched the 'Nasha Mukt Yuva for Viksit Bharat' campaign on August 2, addressing youth nationwide through video conferencing.
- More than one crore youth across over 25,000 locations, including an event at Jaypee University in Solan, took a pledge against drug abuse.
- The launch marks the start of a 100-week 'Jan Bhagidari' movement involving communities, educational institutions and government agencies against substance abuse.
A Hundred Weeks To Build A Drug-Free Youth Movement
- Mera Yuva Bharat, the Union Youth Affairs Ministry's youth engagement platform, organised the Solan event in collaboration with Jaypee University of Information Technology.
- The government has framed the effort as a 'Jan Bhagidari' or public participation model, relying on sustained community involvement rather than a single event.
- Similar large-scale simultaneous pledge campaigns have become a recurring format for the government to launch nationwide social messaging initiatives involving youth.
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