India
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Indian creators join Bilibili before any India launch
The Economic Times··6d ago
Indian creators post on China's Bilibili though India is not a listed market, The Economic Times reported. Vlogger Nawnit Kumar Tiwari said he joined about 15 days ago and crossed 700 followers after setting his phone location to Singapore. Others use VPNs. Modi and Xi called for greater business linkages at BRICS last week amid tighter YouTube monetisation rules.
Prism
What It Means For You
- Creators experimenting with VPNs or APKs to reach Bilibili face platform rules and device security choices.
- Indian audiences cannot download an official India listing because Bilibili's international app omits the market.
- YouTube's tightening monetisation rules, mentioned in the piece, sit behind some creators' platform shifts.
What's Happening
- Tiwari said he changed his phone location to Singapore to access the app.
- Bilibili's international service lists Indonesia, the Philippines, Thailand, Vietnam, Singapore and Malaysia.
- Modi and Xi called for greater business linkages at their BRICS Summit meeting last week, the report noted.
Platform access without local listing
- TikTok remains banned in India since June 2020, shaping how creators view Chinese-owned video apps.
- JNU scholar Varaprasad Dolla said any Bilibili opening would depend on how India-China normalisation proceeds.
- Smaller Indian creators are posting now to build audiences ahead of a possible larger ecosystem.
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