Howrah bakery slice now sells for Rs 7

India Today profiled Bapuji cake, the affordable fruit bread cake from New Howrah Bakery founded in 1973 by Alokesh Jana in Howrah. Director Amitava Jana told the outlet the brand still follows humanity, loyalty, and ethics. A single slice now costs Rs 7 after a recent one-rupee rise, and social posts show GenZ rediscovering the snack.