Technology
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Meta launches EssilorLuxottica smart glasses starting at USD 299 without Ray-Ban branding
The Hindu··24 Jun
The Hindu reported the new line undercuts Ray-Ban Meta glasses at USD 379 while offering photos, video, music, calls and AI assistant features including live translation in 14 additional languages as wearables competition intensifies.
Prism
What It Means For You
- Cheaper smart glasses may widen AI wearable adoption.
- Live translation features could aid travellers.
- Competition may drive more price tiers soon.
What's Happening
- Meta unveiled lower-cost smart glasses Tuesday.
- Pricing starts at USD 299 without Ray-Ban brand.
- Snap and Apple are advancing rival wearables.
Market Landscape
- Meta dominates current smart glasses sales.
- Snap Specs will cost USD 2,195 at launch.
- Apple may enter smart glasses around 2027.
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