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Snap CBO Ajit Mohan exits after 4 years
Business Standard··9 Sept
Snap's chief business officer Ajit Mohan said Wednesday he will leave after four years. Ronan Harris, president for Europe, Middle East and Asia markets, will replace him as CBO. Mohan said he plans to return to India and spend more time with family in Singapore. He stays until year-end. He became CBO in February last year.
Prism
What It Means For You
- Snap advertisers will deal with Harris on global sales after the year-end handoff.
- Mohan remains through December, so day-to-day contacts stay continuous until then.
- ET says Harris will focus on ad revenue growth and agency relationships.
What's Happening
- Mohan cited commuting between New York, Los Angeles and Singapore in a LinkedIn post.
- He joined Snap from Facebook four years ago as Asia-Pacific president.
- Business Standard notes earlier roles leading Facebook India and Hotstar.
What He Leaves Behind
- Mohan said Snap rewired its ads platform around direct-response performance.
- He wrote the platform reaches nearly a billion users with measurable outcomes.
- ET says Harris has led Europe, Middle East and Africa business for nearly four years.
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