Technology
4 in 5 festive shoppers seek AI shopping help
The Hindu BusinessLine··1d ago
InMobi Advertising's festive season 2026 report found 4 in 5 shoppers actively seek AI-powered shopping assistants. Smart search suggestions were cited by 89 percent of consumers and virtual try-ons by 81 percent. Millennials outpaced Gen Z in AI-assisted shopping. Three in 5 shoppers plan to spend over Rs 10,000 this festive season. Apparel and footwear remain staples for 50 percent.
Prism
What It Means For You
- Festive shoppers say they want AI help across smart TVs, lock screens and everyday apps.
- Three in 5 shoppers plan festive spending above Rs 10,000.
- 22 percent of Android users plan to spend between Rs 25,000 and Rs 50,000.
What's Happening
- 75 percent of consumers said they paid attention to festive content on idle TV screens.
- 67 percent said they used mobile devices while watching television.
- InMobi's Pavitra Gupta said journeys are increasingly multi-screen and guided by AI.
What else is in the basket
- Jewelry purchase intent stands at 40 percent in the report.
- Grocery and daily essentials stand at 37 percent.
- Tier 2 city budgets in the Rs 10,000 to Rs 25,000 range match metro shoppers.
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