Technology
Google lists Fitbit Air in India at Rs 13,999
The Indian Express··1 Oct
Google will launch Fitbit Air in India at Rs 13,999 from 2 October via the Google Store, Flipkart, Croma, Reliance Digital and Vijay Sales. The screen-free tracker monitors heart rate, blood oxygen and sleep through the Google Health app. Battery life is listed at up to seven days. The U.S. price is $99, with a three-month Google Health Premium trial.
Prism
What It Means For You
- Buyers get health data on a phone app rather than a device display or notifications.
- The India list price is higher than the $99 U.S. price stated by Google.
- A three-month Google Health Premium trial includes access to Google Health Coach.
What's Happening
- Fitbit Air was unveiled worldwide in May before the India listing.
- Common activities can be automatically detected, with workouts also startable in the app.
- Google positioned the device for users who find smartwatches too large or intrusive.
Where It Sits In Wearables
- The screen-free segment also includes Whoop, Oura and Garmin devices, the report said.
- Indian brands such as Noise and Urban sell more affordable trackers in related categories.
- Afib alerts and heart rhythm monitoring are among the listed Fitbit Air features.
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