Business
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CCPA says 100% is an absolute numerical claim that must match actual composition
NewsOnAir··22 Jun
The authority took suo motu cognisance under the Consumer Protection Act and 2022 misleading advertisement guidelines. Chief Commissioner Nidhi Khare and Commissioner Anupam Mishra led the action against both food companies.
Prism
What It Means For You
- 100% food labels must match exact product composition.
- Misleading health claims on packaged foods face penalties.
- Consumers should verify ingredient lists beyond front-of-pack claims.
What's Happening
- CCPA fined two companies Rs 1 lakh each on June 21.
- Storia and English Oven must withdraw disputed claims.
- Action covered coconut water, juices and bread products.
Regulatory Context
- English Oven bread had 87% whole wheat flour.
- Storia products used concentrates and preservatives.
- Claims appeared on e-commerce and packaging platforms.
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