Technology
CCPA fines Hogar Rs 1 lakh over walkie-talkie ads
Business Standard·
The Central Consumer Protection Authority fined Kerala firm Hogar Technologies and Innovations Rs 1 lakh for misleading walkie-talkie ads. Listings omitted operating frequencies and licensing rules, the CCPA said on Sunday. Radios in the 446.0 to 446.2 megahertz band can be licence-exempt. Other frequency bands need authorisation. An earlier probe flagged over 16,970 non-compliant listings.
Prism
What It Means For You
- Buyers may assume walkie-talkies need no licence if frequency and licensing details are missing from listings.
- Devices outside the 446.0 to 446.2 megahertz exempt band require regulatory authorisation.
- CCPA said ads must disclose frequencies, licensing needs and other essential regulatory information.
What's Happening
- The authority said omissions could mislead consumers about legal operation without authorisations.
- Final orders against 12 e-commerce entities carried cumulative penalties of Rs 58 lakh.
- Notices earlier went to 13 platforms including Amazon, Flipkart, Meesho and JioMart.
What the ads left out
- An earlier CCPA investigation flagged more than 16,970 non-compliant walkie-talkie listings.
- Hogar Technologies and Innovations is based in Kerala, Business Standard reported.
- The fine was announced on October 25, 2026.
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