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Morgan Stanley sees China tourism near $1.8 trillion
Hindustan Times··8 Sept
Morgan Stanley expects China's tourism and travel revenue near $1.8 trillion by 2030, or 6.7 percent of GDP. That compares with roughly $1 trillion and 4.8 percent in 2024. Nearly 23 million foreigners entered China in the first half of 2026, up 20 percent. Domestic trips rose 5.4 percent to nearly 3.5 billion. The five-year plan seeks a tourism powerhouse.
Prism
What It Means For You
- Foreign travellers may use expanded visa-free entry routes China has widened.
- Domestic Chinese trips are rising even as per-trip spending stays cautious.
- Investors tracking China growth can weigh tourism's projected GDP share to 2030.
What's Happening
- Morgan Stanley projects tourism and travel at 6.7 percent of GDP by 2030.
- Foreign entries hit nearly 23 million in H1 2026, up 20 percent year on year.
- Domestic trips reached nearly 3.5 billion in the same half, up 5.4 percent.
Why Planners Push Travel
- China's latest five-year plan calls for making the nation a tourism powerhouse.
- Foreign tourist spending is counted as an export in the report's framing.
- More than three-quarters of H1 2026 foreign entries came visa-free, immigration data show.
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