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Festive smartphone sales may fall 25% to 36 million units
Livemint··17 Sept
Smartphone sales may see the steepest festive decline in a decade, researchers said. IDC India projects July to September volume down 25 percent to about 36 million units from 48 million a year earlier. Memory chip prices made affordable devices about 40 percent costlier. Singh said the under Rs 15,000 segment, over half of sales, lacks options for buyers.
Prism
What It Means For You
- Buyers may delay phone upgrades or choose refurbished devices this festive season.
- Retailers in the under Rs 15,000 segment may stock fewer affordable models.
- Export oriented brands could still push premium devices despite volume drops.
What's Happening
- IDC India projects 36 million units sold this quarter versus 48 million last year.
- Memory chip costs pushed some device prices about 40 percent higher.
- Singh said buyers are extending smartphone lifespans in India.
Memory chip pricing
- India's smartphone economy was estimated at $45 billion.
- Festive sales peak during Navratri, Dussehra and Diwali from September to November.
- Apple's used iPhone demand in India rose despite higher prices, prior Mint reporting noted.
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