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Reliance launches Bombay Creamery ice cream from Rs 10
Livemint··1 Sept
Reliance Consumer Products Limited entered India's ice cream market on September 1 with Bombay Creamery. Prices start at Rs 10 for cones, cups, tubs, bars and sticks made with real dairy cream. The brand will launch first in western India, then expand nationwide. Director T Krishnakumar said the line rejects dairy shortcuts at family prices.
Prism
What It Means For You
- Shoppers in western India will see Bombay Creamery first before a wider rollout.
- Entry pricing from Rs 10 targets everyday dairy ice cream buyers.
- Business Standard said the range will sit against Amul and Kwality Walls.
What's Happening
- RCPL is the FMCG arm of Reliance Industries Limited.
- Distribution will use RCPL's national retail network after the regional start.
- The company framed the launch as a long-term category commitment.
Where Bombay Creamery Fits At RCPL
- RCPL already sells Campa Cola drinks and Independence staples such as oil and flour.
- Other food brands in the portfolio include Udham, Mana, SiL and Maliban.
- Krishnakumar tied the pitch to genuine dairy cream rather than cheaper substitutes.
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