Business
OVS targets 11 India stores by 2028
The Hindu BusinessLine·
Italian fashion retailer OVS plans to open 11 stores in India by the end of 2028. On Friday it opened its largest India store in Mumbai, its third outlet since re-entering in 2025. Managing Director Sundeep Chugh said four more stores are planned by the end of 2027. OVS already operates over 2,600 stores in Italy and other international markets.
Prism
What It Means For You
- Shoppers in metros and tier-1 cities are the first targets, with some tier-2 stores also planned in phase one.
- An OVS brand website for India is planned for next year alongside the store rollout.
- Later expansion aims for 25 to 40 stores over five to seven years after the first 11 open.
What's Happening
- Chugh said India could become one of OVS's top international markets within five to seven years.
- The Mumbai store at R City Mall is described as the brand's largest in India so far.
- Key markets named include Delhi-NCR, Mumbai, Bengaluru, Chennai, and Hyderabad.
How OVS is sequencing the India rollout
- OVS offers womenswear, menswear, and kidswear and re-entered India in 2025.
- India already supplies about 15 percent of the company's global production, Chugh said.
- The first phase focuses on larger format stores meant to showcase the full portfolio.
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