Entertainment
Samantha Ruth Prabhu brand hits Rs 120 crore
Hindustan Times·
Secret Alchemist, the fragrance brand co-founded by Samantha Ruth Prabhu, Ankita Thadani and Akash Vali, has crossed Rs 120 crore in revenue, Hindustan Times reported. The brand recorded eightfold growth over the past eight months. Samantha linked the milestone to her film Maa Inti Bangaaram also crossing Rs 100 crore at the box office this year.
Prism
What It Means For You
- Hindustan Times said the brand is gaining popularity for clean formulations.
- Samantha also co-founded fashion brand Saaki in 2020 with Sushruthi Krishna.
- She is associated with activewear brand Mile Collective and supplement brand Gataca.
What's Happening
- Secret Alchemist crossed Rs 120 crore after eightfold growth in eight months.
- Maa Inti Bangaaram, which Samantha produced and headlined, crossed Rs 100 crore.
- The Telugu film released on June 19, 2026, and starred Gulshan Devaiah and Diganth Manchale.
Samantha's other recent milestones
- Hindustan Times said the film became the highest-grossing female-led Telugu title, ahead of Mahanati.
- Samantha married filmmaker Raj Nidimoru on December 1, 2025, in Coimbatore.
- The couple first worked together on The Family Man 2.
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