Business
PhonePe rebrands Share.Market as PhonePe Invest
Business Standard·
PhonePe on Monday rebranded its investing platform Share.Market as PhonePe Invest. Founder and CPTO Rahul Chari called it a bridge for savers and first-time equity investors. The platform combines stocks, IPOs, mutual funds and F&O with a new Portfolio Optimiser. Chari said gold and mutual fund SIPs can start at ₹10, with lump-sum funds from ₹100.
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What It Means For You
- Share.Market users now see the product under the PhonePe Invest name inside PhonePe's app ecosystem.
- Daily gold and mutual fund SIPs can start at ₹10, and lump-sum mutual funds at ₹100.
- Portfolio Optimiser is offered as a single-click path to review diversification and portfolio health.
What's Happening
- PhonePe rebranded Share.Market as PhonePe Invest on Monday.
- Rahul Chari said the platform is shifting from active traders toward first-time savers entering equities.
- The suite covers stocks, IPOs, mutual funds and F&O alongside the new optimiser tools.
Why PhonePe Rebranded The App
- Chari said Share.Market originally targeted a small active-investor segment of PhonePe's user base.
- He described small-ticket gold, FD and mutual fund saving as a sachet model beyond Tier 1 cities.
- The tools were developed over roughly a year of research, according to Business Standard.
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